The American Pet Products Association says that pet owners spent over $72 billion on their animals in 2018. that has $30.32 billion for pet food. General Mills also paid $8 billion for premium pet food maker Blue Buffalo that very same year.
A study by 360 Market forecasts the pet foodstuff will grow by 3.1% by 2024.2 Nielsen’s consumer report for 2016 showed that pet food buyers are less concerned with price and more concerned with quality. A Packaged Facts analysis from that very same year showed that natural pet foods made up 1 / 4 of industry sales.
Getting the picture? there is a lot of cash keep our furry friends well-fed and healthy.
Peruse pet stores, and you will see many trends that reflect the human specialty and natural food trends: We all want good, clean food. a bit like the shift toward natural foods in human foods, pet owners are embracing fresh, clean ingredients.
These trends drive success at the tiny business level, like startups like Castor & Pollux and therefore the Farmer’s Dog. The shift toward a more health-conscious pet owner mentality continues to open up new market opportunities for an aspiring small-business owner.
To start, profitable brands are offering organic dog and cat foods with simple recipes and whole-food ingredients we'd use reception . Old-time companies like Bench & Field Pet Foods keep Fido healthy and owners guilt-free with free-range chicken and natural or organic ingredients. Grain-free dog foods are a growing trend, too.
Freeze-dried foods are crunchy, attractive, convenient to store, and have a tendency to retain nutrients. The key's to research what's out there and the way our own specialty- and natural-food trends might trickle into pet food formats and flavors that have yet to be developed.
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The opportunity is, essentially, for entrepreneurs to supply relief and peace of mind to health-conscious pet owners. Making pet food reception are often risky and should not provide the nutrients a dog or cat needs. Many health-conscious pet owners may start to form food reception , then address store-bought brands either out of weariness or realizing there's more to creating healthful pet food than they will handle.
Beyond the merchandise itself, it is also important to require stock of design trends in pet food packaging. Adorable and attractive package designs, like the pet foods from Castor & Pollux, often boast designs as appealing as human packaged food. Remember, many human food brands stand out and succeed thanks to their branding. Re-sealable, stand-up pouches are a typical and straightforward format that's easy to stock on shelves.
